Chosen Music Genre

My own music magazine will focus on the indie/rock music genre.
I think the key features of this music genre are:
The lyrics in indie/rock songs. No other genre of music really does put that much effort into the lyrics as indie/rock bands do. Usually, different music genres such as the pop music genre, don't actually write their own songs, songwriters do.
The way members of this music genre dress. The members of this genre all dress individual and don't look manufactured.
The song names. I think that the names of the songs don't actually relate to the lyrics of the songs.
Their hairstyles and the way they style their hair. These musicians all have their own individual hairstyles, usually long and they usually put a lot of effort into how they have their hair.
I think that the Arctic Monkeys are a typical indie/rock band. They all have their own individual style, really there is no other band that looks excatly the same as this band. Heres an example of a lyric from 'A Certain Romance'
''And over there there's broken bones There's only music, so that there's new ringtones And it don't take no Sherlock Holmes To see it's a little different around here''
NME and Kerrang are currently two magazine's which cover these two genre. But NME covers the indie genre rather then the rock genre. Kerrang covers this genre in more detail. I want the magazine which I am going to publish to cover both genre's.
The features which both magazines have are:
Album and CD reviews.
Dates of gigs, any upcoming one-off gigs and tours.
Photos of these gigs and photos of bands.
Interviews with bands.
News on these bands.
Target Audience.
My main target audience is going to be anyone who is interested in the indie/rock music genre. The target audience is going to expect news on these bands featured in the chosen music genre, photos and dates of gigs etc.
To appeal to my target audience, I'm going to make sure that when I'm advertising my magazine I make sure that all the main indie/rock bands are featured in this advertisement. I'll also make sure that I get all the main features in the magazine. Such as interviews, photos, gigs and tours, reviews etc.
Potential advertisers who could feature in my magazine could be brands like:
Clothing brands.
Clubs which have indie/rock nights.
Apple (Ipod)
Drinks brands.
Technicial brands.
If I was a potential buyer of a new music magazine, I would expect to see album reviews, gigs and tours, award shows, interviews with the stars of the genre, news on the stars of the genre, photos of these tours, clubs which have indie/rock nights etc.